The second thing was artwork. I gave the homepage the works' faces.
The Mukkit List card now uses the table illustrations from the app itself. The commute page shows the real characters and real play screens. The first screens I used were taken right after the start, so they were quiet. I re-shot them with livelier moments.
The top of the commute page now shows a moving scene from the game. Devices set to reduce motion get a still picture instead.
Over the weekend the game's characters switched to 2D, so I swapped all the homepage art for the new look the same day. The browser tab got an icon too: the Mukkit List goat's face.